A-Frame Signs: Portable Powerhouses of Promotion

1. Use Your Membership Card as a Lead Magnet

A membership card can be an effective lead magnet to draw in subscribers and nurture them to conversion, and serve as a tangible reminder of membership benefits. You can use your portal to offer a range of content, from freebies like templates and calculators to more substantial items such as webinars and full-scale online courses. The key is that your content needs to provide real value to the people who download it. This means that it must address a pain point, challenge or problem your audience is facing, be actionable and practical, and increase their trust in your expertise.

For example, a workout calendar could be a useful lead magnet for a fitness brand. It eliminates the need to think about what to do each day or week, making it easy for users to follow their goals. Similarly, a meal plan template could be used to reduce the stress of deciding what to cook each night. A whitepaper is another great way to establish yourself as an authority in your industry and capture email addresses by offering a report that analyzes current trends and forecasts future developments.

Creating a free trial or demo is another effective way to attract leads. This gives prospects a low-risk way to experience your product or service and makes it easier for them to justify a larger purchase down the line. For example, Thinkific course creator Miss Excel uses a free demo to attract followers and encourage people to sign up for her email list.

One objection to using a portal as your lead magnet is that you will need to ask users to log in with their email address before they can access the content. However, this doesn’t have to be a big deal. You can use a tool like MemberVault that allows you to create a 1-click link that automatically logs someone in and takes them directly to the resource they opted-in for. This makes it easy for people to access your content and ensures that no one can distribute your content without permission. You can also add the password in your email follow up emails to make sure that only your subscribers are able to access it.

2. Use Your Membership Card as a Sales Tool

Whether you already issue membership cards or are still trying to decide if it’s something worth considering, you can leverage your card as an effective sales tool. This is because membership cards can help you collect valuable information on your customers and use that data to improve the way you market your services or products.

One of the best ways to sell memberships is to create a value proposition that clearly communicates your business’ unique benefits and highlights how you can solve problems for your audience. When you do this, your audience will be more likely to trust your brand and purchase from you.

Another good way to promote your memberships is to promote them on social media using an attractive discount or free trial offer. This will get people to visit your sales page, where they can learn more about the benefits of joining and get answers to any questions they may have.

If your sales page isn’t getting the results you want, consider offering live chat support so potential members can get real-time answers to their questions. This will help to speed up the process of making a decision and increase conversions.

Your membership cards can also serve as a sales tool when you create loyalty or incentive programs that encourage engagement with your brand and make your customers feel special. These programs are a great way to increase customer retention and set you apart from competitors.

Another great way to use your membership cards as a sales tool is to create limited or special edition cards that reward your members for reaching certain milestones in their membership or taking part in specific activities. This will add a sense of exclusivity and competition, which can be a strong selling point for highly motivated or competitive people.

Another great way to use your membership cards as sales tools is to offer them as part of a package deal. For example, you could include them in a welcome kit along with any other materials you might send out to new members, such as a brochure or newsletter. This will give your members a tangible reminder of all that your organization has to offer and will prompt them to visit again soon.

3. Use Your Membership Card as a Reminder

Membership cards are a physical reminder of belonging to something. They help members to show their pride in the organization or club and provide a way for them to be easily identified when accessing facilities or attending events. Membership cards are also an effective marketing tool for promoting the organization, its events and other membership benefits. The card can even include a QR code or magnetic stripe for easy record keeping and access control.

Using the email reminders add-on, you can set up membership renewal notifications to automatically send to your customers on a specified date or when their membership is due to expire. This gives you the opportunity to remind your existing members of all the things they have to gain from being a member and creates a sense of urgency in them to renew.

When setting up your membership renewal reminders, it’s important to make sure they are clear and concise. They should also be personalized by using the customer’s name and membership type or by including a link to your website where they can manage their subscription, update their credit card on file or cancel their membership if they choose not to renew.

If you find yourself with an expired member who has decided not to renew, you can still try and win them back by offering a discounted rate or providing them with a free sample of your content. This is an excellent way to get them to come back for more and will give them a chance to see the difference their membership has made in their life.

Remember that you should be testing and tweaking your membership emails, so don’t be afraid to experiment with subject lines and content to see what works best. Try to keep the tone of your emails in line with the rest of your organization and avoid using too many sales tactics or you may turn off your members. You can also try personalizing your emails by using a customer’s full name or your company’s name in the From field, so that it feels less like an automated email and more of a direct communication from a person they know.

4. Use Your Membership Card as a Marketing Tool

Membership cards aren’t just a tool for data tracking; they can also be used as a marketing tool. For example, if your members are given the option of purchasing an annual membership that includes a few extra perks (such as exclusive discounts on tickets to events or money off purchases) this can be a great way to generate additional revenue and make your program feel even more valuable.

When your members are able to use their cards to identify themselves at an event or location, other people who see them may be intrigued enough to ask them about the organization and its membership program. This can be an excellent opportunity to convert these potential new members into high-quality leads.

Depending on the type of card you are using (physical or digital), the back of it can be used to display important information, such as upcoming events, member benefits and ongoing programs. This can eliminate the need to send this information out by email and reduce staff time spent on this task.

If you have different membership tiers, your membership cards can be a big motivating factor for people to upgrade to the next level. This can encourage people to engage more with the organization and attend events, not just because of the extra perks but because they feel proud that they are supporting such an important cause.

For the same reason, your membership cards can act as a status symbol for your members. If you have a snazzy card design, many people will want to get their hands on it in order to show off their membership pride.

Using your membership cards as a marketing tool is a great way to increase the value of your organization’s membership program and make it easier for you to sell and manage your memberships. By taking a little bit of time to develop your card design and add some extra value to your membership program you can make sure that you’re getting the most out of your membership cards. By doing so, you can help your members feel more engaged with the organization and more likely to renew their memberships year after year.